Epistemology: Cognitivism: Social Cognitive Learning

Social Cognitive Learning

• Overview:  The social learning theory of Bandura emphasizes the importance of observing and modeling the behaviors, attitudes, and emotional reactions of others. Because it encompasses attention, memory and motivation, social learning theory spans both cognitive and behavioral frameworks.
  
  Bandura's theory improves upon the strictly behavioral interpretation of modeling provided by other researchers. Social learning theory has been applied extensively to the understanding of aggression and psychological disorders, particularly in the context of behavior modification. 

  In recent years, Bandura has focused his work on the concept of self-efficacy in a variety of contexts based on the following principles.

  • The highest level of observational learning is achieved by first organizing and rehearsing the modeled behavior symbolically and then enacting it overtly. Coding modeled behavior into words, labels or images results in better retention than simply observing.
    
    
  • Individuals are more likely to adopt a modeled behavior if it results in outcomes they value.
    
    
  • Individuals are more likely to adopt a modeled behavior if the model is similar to the observer and has admired status and the behavior has functional value.

More..............................  Social Learning Theory